McDonald’s, KFC, Taco Bell, Pizza Hut see bigger orders coming from home

As families are locked up at homes and are refraining from dining out, quick service restaurant (QSR) chains are seeing bigger orders in takeaway and delivery. Leading QSR chains such as McDonald’s, KFC, Taco Bell, Pizza Hut confirmed that the average order size and order value have both increased.

For Taco Bell too, size and value have both gone up over the last few weeks. The reason is the shift in how people are ordering food as well.

“Instead of a-la-carte orders which cater to individual choices,” says Manita Panjwani, Vice President, Marketing & Innovations, Burman Hospitality (Taco Bell’s Master Franchise Partner in India), “We have observed a shift to bundled-up orders as consumers today prefer value-for-money dining options.”

To take the demand from homes further, Taco Bell started a digital media campaign ‘The First Supper’ where consumers could vote for their favorite menu items to create a meal for themselves and by themselves.