12th June, 2020
The Wing Group: Greater Than the Sum of Its Parts
Decades of innovation has earned Wing Inflatables its place among top manufacturers of sponsons, tubes, collars and rubber craft. While the company maintains this reputation today, the Wing Group has also grown beyond it after an ownership switch set in motion a number of major changes that have helped to both expand the company and alter its DNA.
In past decades, under the leadership of founder and now-former owner Bill Wing, the California company and its polyurethane rafts and air-holding tubes, and later air/foam hybrid collar, had revolutionized the rigid inflatable industry. Along the way, its customer base grew to include some of the world’s most demanding commercial and military vessel operators.
Then in 2013 the group that forms today’s ownership at Wing Group took over with the goal to add another level of energy and professionalism to the company, says current president Andrew Branagh.
“Wing had always stood for market-leading innovation and quality. In fact, they always pushed the envelope and invested pretty far ahead of the return on investment curve,” Branagh says. “Current ownership saw this and believed that additional capital to get ahead of the curve would yield success. Our immediate goals were to stabilize the investment cycle and then be able to be less reactive and more strategic because the organization would be able take a longer view.”
“The future is bright at the Wing Group, and there is a palpable sense of excitement in the limitless opportunities our businesses have to work together and to innovate,” says Branagh.
Quote
“Wing had always stood for market-leading innovation and quality. In fact, they always pushed the envelope and invested pretty far ahead of the return on the investment curve.
“Current ownership saw this and believed that additional capital to get ahead of the curve would yield success. Our immediate goals were to stabilize the investment cycle and then be able to be less reactive and more strategic because the organization would be able to take a longer view.”
Andrew Branagh
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